Ask Aditya Reader Question:
I have subscribed to many automated link building services, such as Unique Article Wizard, LinkVana, etc. My site is hello1234.com, what I want to know is what anchor text should I choose for link building (since these are not “natural” links). Should I only use “hello 1234″ [this is the keyword I am trying to target] ?
Aditya’s answer:
Whenever you are handling a link building campaing, you must remember that the links you are building must appear natural to the search engines like Google. Definition of natural: search engines should understand, that it is not you who is building links, but other people are linking to your site out of respect and love! 
Therefore, if the only anchor text you use is “hello 1234″, search engines will sooner or later understand that you are trying to manipulate rankings, and hence might penalize your site.
I suggest you use a variation of anchor texts, i.e. “hello 1234″, “get hello 1234 here”, “click for hello124″ or simply “hello1234.com”. Also, remember to link to your inner pages as well, and not just the homepage. I follow a 40:60 rule when I build links for my websites. About 30-40% of the links, I use the target keyphrase/ keyword and the rest 60% I use, manipulated keyword or long tail keywords.
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